
The journeyof a date.
From a single palm in the desert to the table where the fast is broken. A story of faith, of barakah, and of the smallest gift that carries the most meaning.
Scroll slowly
Longbeforeboxesandribbons,beforecitiesandmarkets,therewasapalmtree,apeoplewhowaitedforsunset,andafruitthatwasalwaysofferedfirst.
When the world was hardest, the palm gave.

Tap, as she was told to.
In the Quran, Maryam, alone and in the pain of labour, withdrew to the trunk of a palm tree. She was not given a feast. She was told to shake the palm, and fresh, ripe dates fell to her.
Comfort, strength and provision, from the humblest tree in the desert. It is where our story begins.
وَهُزِّي إِلَيْكِ بِجِذْعِ النَّخْلَةِ تُسَاقِطْ عَلَيْكِ رُطَبًا جَنِيًّا
“And shake toward you the trunk of the palm tree; it will drop upon you ripe, fresh dates.”
Surah Maryam 19:25
A city that was prayed for.

Al-Madinah
The city of the palm
When the first fruits of the season were brought to him, the Prophet Muhammad ﷺ would take them and make a prayer for the city and everything it grew.
“O Allah, bless us in our fruit, and bless us in our city.”
بركة
BARAKAH
A blessing you cannot weigh. It is when a little is enough, when what is shared multiplies, and when a simple thing carries more than it should.

In Medina grows the Ajwa, small and almost black. Of all the dates, it is the one he ﷺ spoke of by name.
Count seven
0 / 7
Tap each date. In Medina, the morning is opened with seven.
“A house without dates, its people are hungry.” Sahih Muslim 2046
All day, nothing. Then, at sunset, a date.
Through the long days of Ramadan the table waits. When the call to Maghrib finally rises, the first thing reached for is not bread and not a feast. It is a date and a sip of water, as the Prophet ﷺ did.

Press and hold until sunset
The whole day has led to this one small thing.
A new moon, and the morning of Eid.
Twenty-nine days, or thirty, and then a thin silver line is sighted above the horizon. The month of fasting closes, and a new morning begins.
Before walking out to the Eid prayer, he ﷺ would first eat a few dates. Never two, never four. Always an odd number.
“He would not go out on the morning of Eid al-Fitr until he had eaten some dates, and he would eat an odd number of them.”

And so the date followed us through every chapter of life. It is the first sweetness a newborn tastes, softened and given in the tradition of tahnik. It is set out at the Nikah, shared at the Aqiqah, carried to a new home, and offered on Eid al-Adha when the family gathers again.
From Palestine, opened by hand.

Our dates come from Palestine, a land of olive and palm, of patience and of roots that hold. Each one is chosen, opened by hand and filled with care before it is set into the box.
And in time, we will also bring dates from Medina.
Almond
Our signature. A whole almond, crisp and delicate.
